SCBX UNLOCKING AI: EP8

Seeing is Believing? Navigating the Digital Human Landscape

Session 1: Deepfake: Unveiling the Technology, Its Evolution, and Societal Impact

Over the years, deepfake technology has been one of the top tools used by fraudsters to defraud others. Although if you go back to the origins of this technology, it was created to be used for many purposes.

In the event "SCBX UNLOCKING AI: EP8" titled "Seeing is Believing?", Dr. Samprit Maruktat, Senior Researcher of AI experts from NECTEC, explains the beginning of this technology in the 1940s, before the emergence of what is called AI. How do things come out?

It is suitable for the world to evolve more. Better Computing Power, More Data Scientists understand how we can apply the knowledge from the study of complex nervous systems. Scientists will find fewer limitations in their work, and they will be able to take advantage of more complex computer systems.

One of them is to teach artificial intelligence to learn which image is the real picture. Which images are fake, which in many cases are so realistic that they may not be distinguished. The developer will enter the information of one image and then have two types of AI, namely AI, the police will try to catch the image as fake or not. As for the AI villain, it is responsible for creating fake images as smoothly as possible.

This way, regardless of which side loses or wins, it will help both types of AI learn at the same time which form is real and how to fake the image so that it doesn't get caught.

As for the benefits of this technology, Dr. Sampharit sees the following:

1. It makes it easier to make movies, for example, it can resurrect a deceased actor to come back to the screen, or use this technology to make an older actor more active. It is easier to play roles that are younger. The actor does not need to mark the spots for the visual effect on the face.
2. When recording a long video clip and an error occurs, such as the host or narrator saying something wrong, there is no need to re-shoot the clip entirely, but it is easier to edit both the image and audio on the spot.
3. Teachers can create new identities, borrow other people's avatars, and use them to teach online (Virtual Classroom).
4. Take Avatar to help live and ease the burden because it can sell things at any time. There is no problem that the business owner has to sell his own products and cameras all the time, so he has no time to rest.

However, it is undeniable that someone has used this technology to deceive others. Deepfakes are born, which means faking people's faces through still images or videos, which are three main types. as follows

1. Face Swap takes the face of the person you want to fake and puts it on someone else's face in a photo or video clip.
2. Photo Animation makes the face image on the still image move.
3. GenAI creates new pages from AI.

Researchers from NECTEC also explained that the reason why people are deceived so much today is also the issue of fake voices, because it is easier to fake a real voice than to fake an entire video clip, which is still unsubtle. It can detect the unnaturalness of mouth movement. It's easier to move around with

"I believe that there will be more research on deepfake awareness in the future, but we must always be aware that new scams will occur and they will always be ahead of us. Dr. Sampharit concluded.

Session 2: New Era of Customer Engagement with Huawei Digital Human and Al

When it comes to top-notch smartphone manufacturers. Many people tend to think of brands. Apple and Samsung come first, and Huawei is rarely thought of as much.

But did you know that Huawei is also an equally great power, and Huawei is not only known for its smartphones, but also produces many new innovations that can be effectively used in real life.

At the SCBX UNLOCKING AI: EP8 event titled "Seeing is Believing?", Navigating the Digital Human Landscape on May 27, 2024, Mr. Surasak Wanitchvetpiboon, CTO, Huawei Thailand Cloud Business, took this opportunity to explain how far the giant from Mainland China has made technological breakthroughs.

Mr. Surasak said that since the advent of 4G technology, people have not only used their mobile phones to send messages to each other. But it is also easier and more convenient to use a smartphone to view various contents. In many cases, Smartphones are also a livelihood device that vendors cannot live without.

And when the world is waking up to generative AI, Mr. Surasak believes that people will be able to use AI to help with big tasks like production more easily.

For this reason, Huawei created the Huawei Cloud project to create two types of 'virtual people', Virtual Avatar and Virtual Human, and apply them to various tasks, including live sales, as a host, and as a host. It helps anyone create content that was difficult to do faster. They are more intelligent and understand different languages at the same time.

As for the construction method, there is a rough principle: Huawei will capture the appearance, silence, and accent of people for AI to study.

Huawei Cloud also has a Content Delivery Network that has the strength of stability and speed. It is certain that if you use virtual people live, you will be able to react quickly to comments in almost real time, and now China has started to use this technology. This technology will lead to Virtual Exhibitions, Virtual Summits, Virtual Concerts, and many more.

"Our Huawei Cloud is ready to help solve all problems," concluded the CTO of Huawei Thailand Cloud Business.

Session 3: Case study: Al Live Commerce: The Secret Weapon for Online Sales

If you want to sell things, make a lot of sales. We can't just sell through the storefront anymore. But if it sells well, how can we make it better?

However, in this era where AI is innovative, Adopting it to help drive sales has become another strategy that has been quite effective.

At SCBX Unlocking AI: EP8 titled "Seeing is Believing?", Mr. Pongwut Praipaisankit, CEO of Voxxy AI live commerce, explained to sales enthusiasts that if we want to use AI to help drive sales, especially live selling things instead of humans, what if we want to use AI to help drive sales? The main thrust of the lecture can be summarized as follows:

• Nowadays, going live is the best way to sell products. According to Mr. Pongwutmi, if anyone has ever shopped because of a live broadcast once, There is a very high chance that he will keep coming back to buy it. In the next livestream.
• The sales market of live streaming has grown a lot. In Thailand alone, sales in 2023 grew by more than 20 billion US dollars.
• The most popular platforms for live sales on a global scale are Facebook, Instagram, and Youtube, while Thailand is the No. 1 most popular live seller through TikTok.
• In recent trends, we often find celebrities. Actors, celebrities, and KOLs came to help with live broadcasts, although it actually helped to improve sales, but the problem that followed was that the store needed to give a lot of share, so that it did not get the full profit that it should have.
• There is also the problem that each platform uses different programs or supports devices, but it is necessary to go live on multiple channels at the same time because it will drive sales better than selling through only one channel.
• That's where Voxxy AI Live Commerce comes in, a service that will help solve the problems of live streaming. Customers only need to bring information about the product. The team will prepare everything in order, including preparing scripts, preparing all live channels, using AI like a real person to sell things, and helping to manage orders in a comprehensive way.
• Voxxy's AI can communicate in 5 languages: Thai, English, Chinese, Japanese, and Cambodian. Not only that, but you can also choose what kind of emotions the AI will communicate with.
• Currently, Voxxy can be live streamed via Facebook, Youtube, Instagram, TikTok, and in the future, it will also support Shopee and Lazada platforms.
• Voxxy's AI can keep an eye on the comments of live viewers to find messages from people who are highly likely to buy. If found, the system will immediately go in to close the sale, and there is also a back-office analysis system to see who is likely to come back to buy, which will help retain customers and increase sales in the future.

And this is one example of how using AI to help live How can it help sell things online effectively?

Session 4 : Case study: The Story Behind Nation TV's Al Reporter

Journalists, writers, and news anchors are often ranked among the professions that are predicted to have a high chance of being snatched by AI because it is undeniable that there are many generative AIs today that can write articles, translate articles, and read news. Read a lot of text.

NationTV is well aware of the changing trend and has begun to embrace this new innovation by creating an AI called 'Natcha' to be used as a news anchor to help ease the burden of real human announcers.

Ms. Chakrit Kwangarin, SVP Graphic Production, Nation TV, used the stage of SCBX UNLOCKING AI: EP8 - Seeing is Believing? Her appearance is still animated, not very realistic, but the longer it takes to develop, the more it will develop. Her appearance has become even better, so much so that if you look at it, you will start to find it difficult to distinguish between a human announcer and an AI announcer.

Mr. Chakrit said that the concept that NationTV initially set was to have an AI reporter to report news from other provinces from outside the news studio and interact with the general public, but it was still far from reality.

With the continuous advancement of technology, AI Human 2.0 can be developed from the end of 2023 to the middle of 2024. Now, there is almost no problem with appearance, but there will be a problem with speech and reading sound that is not very realistic. However, Mr. Chakrit confirmed that in the future, he will cooperate with Huawei Cloud to develop the use of AI voice to be able to read news better.

If it can, in the future, NationTV will use it to ease the burden of real news anchors by reading news instead. So that the news anchor can take the time to analyze important news. Heavy news that has a lot of impact on society instead, according to the concept that was laid out from the beginning.

This change is another proof that news anchors can no longer sit idly by, but must also quickly find ways to adapt so that AI does not replace them.

Session 5: Digital Human: A Paradigm Shift in Media and Communication

It is undeniable that the progress of generative AI has had a great impact on the wider journalism industry, although there may be many careers that have been disrupted, but it is also an opportunity for people in the industry to use this invention in many other ways.

ในงาน SCBX UNLOCKING AI: EP8 Seeing is Believing? Navigating the Digital Human Landscape มีการเสวนาในหัวข้อ Digital Human: A Paradigm Shift in Media and Communication เพื่อชวนพูดคุยว่า ผลกระทบของ GenAI จะทำให้วิธีการทำสื่อและการสื่อสารที่เปลี่ยนไปอย่างไรบ้าง

A total of 4 speakers participated in predicting the future, namely Police Colonel. Purimpat Pattansiri, Deputy Superintendent of the Police Division for Investigation and Investigation of Technology Crimes,  Dr. Sanpruit Marukthat, Senior Researcher from NECTEC, Mr. Worawisut Piñoyang, Founder from Insiderly.ai and Mr. Surasak Wanitchvetpiboon, CTO, Huawei Thailand Cloud Business

For the content of the seminar The details are as follows:

1. All the speakers agreed that it will be more difficult to predict the future after this because GenAI has changed the way of thinking and working completely again. This makes what was once thought to be certain no longer uncertain. For example, three years ago, no one would have expected an artificial intelligence called ChatGPT to come out, but it has already happened, and he would not be surprised that a situation like the one in the movie "her" where humans have a good feeling for AI will happen in real life, even though it seems unlikely.
2. Mr. Worawisut said that recently, Reed Hoffman, the founder of LinkedIn and a key supporter of OpenAI, cloned himself through a deepfake and used 20 years of learning data for it to learn through GPT4 before having it try to summarize the main idea of a book in two ways, the first for children to understand and the other for the smartest people in the world to understand. Avatar and then go and comment on the TV show instead. The real person does not have to be tired and can take time to relax comfortably.
3. Although we are starting to see more and more people using Deepfake technology, both to use it for advantage and to deceive others, it does not mean that this technology is completely realistic. DeepID Forensics Report reports that one of the easy ways to detect if a person in a clip is an AI is to see if he blinks his eyes. Notice when you smile. Do facial muscles change naturally?
4. In the past, there were production companies that did visual effects to scan body images, capture motion and sound, but now there are many AI services such as heygen that can take 2 minutes of footage and convert it into realistic images. And it should result in a more or less way of making a movie.
5. Mr. Surasak believes that although technology has developed by leaps and bounds, it has been used in real life. He also thinks that people may not need cutting-edge technology or extreme versatility like JARVIS in the Iron Man movie. It is necessary to develop computing power to be more versatile and more importantly, to make technology cheaper and easier to reach a large number of people. In the near future, we will likely only see large organizations accessing and taking advantage of it, one of which is Huawei.
6. Police Lieutenant Colonel Purimpat said that from the perspective of police officers. Nowadays, there are so many problems of fraud and robbery in the online world that there may be more robberies than in real life, and Thailand now has the highest number of people deceived by call center gangs in ASEAN.
7. Dr. Sampharit questioned how many seconds the call center gang needs to use people's voices. Even if it can be used to deceive people. This issue can be an academic question that can be further researched and then developed to prevent fraud in the future. It cannot be developed for practical use. The main reason is that researchers don't know how to invent them and how to market them successfully.
8. Even the research on the shelf cannot be made into a real product. However, research is still important, because at the very least, it is an intellectual treasure trove that helps us see how we can use technology. I don't know if we should see research transform from abstract to more concrete.