Keynote: Live Demo by Getty Images
Event : SCBX Unlocking AI EP2 , New Era of Generative Images
Collaboration : SCBX and Getty Images
Venue : SCBX NextTech, Siam Paragon, 4th Floor
Speaker : Mr. Chalit Tantitham , Senior Business Development Manager (Getty Images)
The growth of AI has resulted in everyone having to adapt to survive. Creative workers cannot remain silent, so it can be said that this is an innovation that will change the world of creativity forever.
Mr. Chalit Tantitham Senior Business Development Manager Getty Images explained at the seminar "Revolutionizing Creativity: Trends Challenges, and Thailand's Gen AI Debut" that in 2024, there will be many interesting trends that will occur in generative AI, as follows:
- Many new models have emerged that help create more perfect and high-quality still images and animations.
- It has been used in the field of Product and Service Design.
- Companies will need more Prompt Engineers or AI experts to make their work more perfect.
- Integration to work more seamlessly. Brands release products that meet the needs of more customers.
- Ethical use for commercial purposes will be an important factor. Gen AI users will need to be more mindful of this.
However, as AI becomes a major trend, the concerns and challenges encountered will also increase in many issues.
- Can the quality of the work produced by AI really help the work come out well? Is it the right answer?
- Is the user experience really conducive to using it to the fullest? Often, many users find it too difficult to use. There are many technical terms, which become a barrier to use.
- Use cases will grow, and people will adopt these examples.
- People will wonder how AI will affect user privacy.
- Users will have questions about the law. Because artists and creators may use it as a subject of lawsuits. If used in the wrong way.
- With a language barrier, most of them are still English. Therefore, if there are more guidelines for using AI, it will help more people access AI.
From all the concerns mentioned above. Mr. Chalit also added that many people have used AI and found it to be unrealistic and distorted. It cannot be used commercially or even for personal use on mobile screens. The image that comes out may not be up to standard. This raises the question of how high the quality of the AI used.
And if a brand is already using AI regularly to help with creation, they will find that customers often expect AI to help make these things happen.
- Naturalness, Authenticity
- Diversity and Inclusion
- Brand Social Responsibility Ethics and Justice
- Environmental Responsibility and Sustainability
- I want to see the relationship with the customer. People who communicate with I want to see Engagement together.
- Personalization: I want to see content that is suitable for each person.
Mr. Chalit He explained that Getty Images pays attention to all of the above, especially the quality of creation and ethics, so it does a lot of research to find the right content. It is right for the needs of each country, including the most changing trends.
For example, Creative Insight will help you know how to communicate with customers and which partners to collaborate with to get an image that meets the needs of each industry.
Getty Images also focuses on rights and protection. Try to develop a platform that allows everyone to put their creative images to work correctly. Try to provide good service to satisfy customers, including images and videos.
Recently, it has created a new product called Generative AI by Getty Images, which seeks to push the boundaries of imaginary image creation to the next level. NVIDIA Picasso is a key partner that helps Getty Images create images that are perfect and work across all media. All platforms
Mr. Chalit Generative AI by Getty Images confirms that it will never use copyrighted images. And whatever happens on this platform, Getty Images will protect copyright and privacy for users, including creators and content uploaders.
At the event, there was also a Live Demo showing the speciality of this platform. How convenient is it? It shows that we can enter the information of the image we want to create in the same language as we typed to search for information through Google, and we can download the image in the highest definition without paying any additional money.
Right now, Generative AI by Getty Images may still be a demo version, but it has several interesting features.
Mr. Chalit invites you to try it out. Let's create something interesting today, and everyone's creative work will definitely help change the whole world to be brighter and more livable than before.
