AI Success Story: Implementing Responsible AI Across Industries Around the Globe

งาน SCBX Unlocking AI EP 10: Responsible AI in Action: From Regulation to Real-World Impact

When talking about the law regulating the use of AI, many people often think that it is far away because it takes a very long time to pass each law.

However, in some areas, enforcement has been taken seriously, and if anyone misuses it, they may have to go to court without realizing it.

ในงาน SCBX Unlocking AI EP.10 Ms. Kritiyanee Burantrivet Lawyers and Partners from Baker McKenzie Let's talk about “AI Success Story: Implementing Responsible AI Across Industries Around the Globe "The supervision of artificial intelligence laws around the world is now much more intense, and there are many interesting cases.

SCBX has summarized the essence of this discussion for you to read. as follows

• The problem of copyright infringement from the use of GenAI has occurred in many cases, most of which are often using media such as music, animation, etc. Ms. Kritiyanee gave examples of important cases that many people may not have expected to happen, such as:

1. Scarlett Johansson The famous actress is not satisfied with the OpenAI The creators of ChatGPT tried to create a chatbot to mimic her voice like in the movie. her without permission.
2. Tennessee, in the United States. legislate ELVIS Act To protect the singer artist from being taken aside. Face to be plagiarized for other benefits without permission.

1. China There are many cases of piracy, for example, someone created a painting of a young woman with AI himself, but the image inadvertently resembles the work of the other party. Leading to lawsuits. Prove the ownership of the work in detail.

1. Another interesting case in China is the lawsuit. People who use AI to design superheroes that look like " Ultraman " for commercial use. Of course, the real copyright owner of "Ultraman" was not pleased, even though the designer did not enter a prompt stating that the superhero was "Ultraman".

1. In Thailand, there is a problem. Creating Pornography of Real People In this case, although there is no specific AI law enforced, don't forget that there is a copyright law. Computer Crime Act No one may damage, destroy, modify, alter or add to it, in whole or in part. The computer information of others is being illegally supervised.

1. Air Canada, Canada spend Chatbot It helps guide customers to buy tickets. However, it appears that he introduced a special promotion to customers, which did not exist. The airline claimed that AI was not an employee of the organization and therefore asked for no liability, but the court ruled that Air Canada was guilty because it was the airline's duty to supervise the chatbot to provide customer information as it really was.

1. Another case was filed against a law firm in New York State. United States when Lawyers use GenAI to find information about lawsuits and use them as evidence for lawsuits, but that information is a non-existent case. The information alluded to many agencies and sued back. The office was fined up to $5,000. It is a lesson that lawyers must check information and use AI responsibly.

• It can be seen that the lawsuit was caused by many cases of irresponsible use, which can be misused and there is a risk of legal prosecution. as follows

1. Copyright infringement through the use of data or personal information such as audio, images, and portraits to train AI.
2. Disinformation for corruption, commercial or political purposes, etc.
3. Breach of privacy and confidentiality Unauthorized Processing
4. False Information Misinformation, such as providing false information with negligence that causes physical and property damage, etc.
5. Biased use Discrimination Ignoring ethical concerns.
6. Failure to comply with rules and regulations law

• If you want to use AI without legal problems, there are 3 Things Everyone Should Be Aware of in Implementing Responsoble AI as follows

1. Even if there is no law on AI in Thailand, if you trade with foreign countries, you will not be able to do so. You also have to see what laws are in force in that country, such as in Europe or America. Knowing early will help prevent problems from happening later.
2. Be transparent. Reliable use
3. Use with fairness under the principles of ethics and ethics.

• And if you can do all 3 of these things, it will be a shield that helps protect the company from any problems that may arise as a result.

For the slides that Ms. Kritiyanee Burantrivet The lecture can be downloaded at