Keynote: Transforming E-Commerce with Data-Driven Innovation
Event: SCBX Unlocking AI EP1, Thailand Path to AI opportunities
Collaboration : SCBX and Insiderly.ai
Venue : SCBX NextTech, Siam Paragon, 4th Floor
Speaker : Mr. Thachakorn Wachimon, CEO of the company. Set
AI has had a profound impact on virtually every profession. Many people may see AI as a negative threat, but in fact, AI can also provide positive effects, especially in the field of e-commerce, which can use artificial intelligence to help sell goods and process existing data to change businesses for the better.
Mr. Thachakorn Wachimon, CEO of Sertis, talked about AI and its application in the field of e-commerce since he opened Sertis for 10 years.
Found an interesting finding. The following 11 points can be extracted:
- The problem encountered in doing e-commerce is that many organizations that do e-commerce have a lot of products, but when they sell them on the website, they need someone to write content. Write accompanying captions to make the product attractive to buy. Pleasant to use
Generative AI is a very smart innovation that can quickly learn data from huge amounts of data on the internet. As a result, AI is much smarter from writing, from images, and from various media, it can do much more than that, including text, coding, creating still images, and video animations, to 3D work, and many more.
When talking about AI, many people think of ChatGPT, but AI is not just ChatGPT or just Generative AI, it is more comprehensive, it is a tool to help think, help do things that are close to humans. Deep learning can occur, etc.
AI is born from human inventions. Humans need a huge amount of data to generate intelligence, so the problem that everyone wants to solve is how to get the most data and make AI smarter.
However, the problem of finding people can be eliminated by using AI to help write and help ease the workload. We can tell what style we want to write or help refine the text better, to take the writing of competitors who sell well and rewrite it better. This helps not only large but also small ones.
- However, in many organizations, there is still a problem of how to access the data in the organization. It often takes a long time and cannot work immediately, but many places have started to use ChatGPT or other chatbot programs to ask for information and get information, such as how much sales were last month, how many items will come next month, etc., which saves a lot of labor, budget, and time.
- Product Recommendation is also an interesting way to recommend products to more people who want to buy them. This will be able to guide visitors to your website in the digits of seconds. No more waiting for minutes or hours and you can see the results of whether customers see the item and buy it or not. Is the product really satisfying customers, but it does not need to be used only to sell things, but can be used to recommend other things, such as recommending interesting content, etc.
- Many people have a problem with what to do if they collect information from outside. For example, in each restaurant, you can see what ingredients are used for each type of food in each restaurant. It helps to quickly ease the burden of workers in the food line.
- Anyone who has a lot of data should not only see it as a tool to help others make more money, but data can also make money for ourselves. It can be created as a platform to help with sales. If a supplier needs more information, they may pay to access it to understand the business. Understand your competitors Understand the market picture better.
- Optimization can also use data. Stores can see the prices of competitors and apply them to their own stores, but if they collect data, they also have to look at the assortment to see if it is applied to their target audience. Does what you want to sell meet people's needs? If someone uses the data well, it can increase sales tremendously. At the same time, it reduces waste and reduces the sale of unsold items. It is very useful for organizations that sell fast-expiring items.
- Many people may think why rely on AI when we can find information on our own. But we also have to look at how much time we have ourselves, whether it is better to use these tools to save time and make them more efficient.
You can download Sertis' presentation file → here