Contents Summary Unleashing the Power of Data and {Gen} AI in Bangkok From the seminar SCBX UNLOCKING AI (EP3)
Keynote : Unleashing the Power of Data and {Gen} AI in Bangkok
Event : SCBX Unlocking AI EP3, How AI Shapes the Future of Financial Service Industry
Collaboration : SCBX and Insiderly.ai
Venue : SCBX NextTech, Siam Paragon, 4th Floor
Speaker : Ramine Tinati - ASEAN Chief Data Scientist, Accenture
The further technology develops, the more we cannot deny its influence and wonder. Currently, the world is competing heavily on two issues: Whoever has more data and can use AI to the fullest advantage will have a greater handicap than others.
In the SCBX UNLOCKING AI: EP3 seminar titled "How AI Shapes the Future of Financial Service Industry", Mr. Rameen Tinati, ASEAN Chief Data Scientist from Accenture, gave a lecture on the topic of Unleashing the Power of Data and {Gen} AI in Bangkok.
Mr. Rameen explained that generative AI facilitates many tasks. This makes them work more efficiently. Work more and reduce work time by up to 40%.
That makes 98% of global executives already foresee that if they want their business to continue uninterrupted in the next 3-5 years, they will have to make the most of AI. Imagine that currently. As much as smartphones have changed people's lives, AI will change lives many times more.
However, When talking about the effectiveness of AI, many people may think of "Skynet" or artificial intelligence from the movie "Iron Curtain" The Terminator and fear that it will cause everyone to lose their jobs and destroy the world, but in fact, Mr. Rameen sees the positive side that AI is not that scary because no one uses technology in a negative way like in the movie. This gives us some peace of mind that such a horror event will never happen in the world.
In an era where every business that uses robots AI is widely used, but the business that Mr. Rameen sees as using it and seeing the most monetary effect is the banking business. Usage has changed from the past.
We are also starting to collect more information from various channels such as social media use. The more data there is, the more useful Gen AI today.
There is no denying that 2023 is a turning point in the use of AI on a global scale. We not only use it to make pictures and text, but also to predict things like the stock market or create beautiful things and solve problems for humans. Mr. Rameen invites you to think about how much more it will be able to do in many years from now.
So why does everyone need to know about it? Because knowing history will help create a stable future. In the past, when you would create a model, you would create a model. The model has only one purpose. It became the foundation for the current evolution. We can create a model that can meet the needs of the work or meet the needs of various objectives more comprehensively.
It means that when we have more information, We will be able to create more important models for the organization. This is a handicap for many organizations, especially large organizations with a lot of information, who can do more than small organizations.
"We don't want to build a Skynet, but we want to create something good, unique, and interesting, which wouldn't happen if there wasn't enough information." Mr. Rameen emphasized.
For Accenture itself, it has been studying AI for a long time and has found 4 basic principles for using AI wisely, which each organization must adapt to its own way of working:
- Prompting Only Choose the right command for the right purpose.
- Fine-tuning is applied according to each model's needs.
- Pre-Training learn
- Ground-up Build A good foundation helps organizations use AI effectively.
Today, Accenture is applying Gen AI to more complex banking functions. marketing From customer care, risk control, to HR and legal work, etc.
The reason why Gen AI is used in banking is to use customer data to analyze what preferences and interests each person has. In order to deliver information. Marketing promotions that are specific to each customer. It really meets their needs, and they don't receive irrelevant information. And most importantly, you can directly measure the results of the marketing promotions that have been made. How effective is it?
However, this is not to say that the use of AI is not without risks. Despite the existence of high-level financial security watchdogs, such as the Monetary Authority of Singapore of Singapore, there is a risk that the information obtained may be false, false, or unconstructive. In addition, each organization must be careful of leaking information to the outside world and misusing it.
97% of businesses believe that using AI will bring huge benefits, but only 6% will use it really carefully.
Mr. Rameen hopes that in the future, This number will increase many times because of the knowledge that keeps up with the Utilitarian use will help elevate the world to be beautiful and sustainablesy;